April 9
Hanging Rock Views

Date

2026 CONFERENCE: HEARTS & MINDS

SAVE THE DATE

📅 Tuesday 26 May 2026

Time: 1pm registration for 1.30pm start

Finish: 5pm

Networking drinks and nibbles: 5pm – 7pm.

📍 Cleveland Estate – 55 Shannons Road, Lancefield, Vic 3435

This is a ticketed event:

  • Engaged and Strategic partners receive one ticket as part of their partnership
  • Additional tickets: $79
  • Non-partners: $99

 

 
Destination Central Victoria is delighted to present:

Hearts & Minds – Technology with Human Touch

Join leaders from the tourism, hospitality, and accommodation sectors in our region as we explore how collaboration, technology, and exceptional service can drive customer excellence and profitability in our ever-evolving industry.

What to expect:

  • Practical takeaways you can implement in your business tomorrow
  • A dynamic program focused on technology including the best use of AI with a human touch
  • How AI can improve operations, visitor experience and profitability
  • Tourism Australia and Visit Victoria tips on elevating your business
  • Networking drinks to connect with peers and potential partners

This is your chance to engage with industry peers, gain actionable insights, and discover how we can elevate the visitor experience together. Save the date and stay tuned for Hearts & Minds speaker updates and the program announcement.

This event is proudly supported by Macedon Ranges Shire Council and the Department of Jobs, Skills Industry and Regions.

 

 

FREE ATDW WEBINAR

Thursday, 30 April, 11:00 am

Destination Central Victoria and Visit Victoria invite tourism operators from across the region to join this Australian Tourism Data Warehouse (ATDW) webinar. This webinar will guide you through optimising your ATDW profile to maximise its visibility on our Victoria’s Heartland website, Visit Victoria and a range of other distributor websites. Or if you’re new to ATDW, learn about the benefits and how to get started!

This 40-minute webinar will cover how to:

  • Write an engaging description, using keywords and AI
  • Select your best images that highlight your unique selling propositions
  • Add deals and packages for more sales
  • Add events for more exposure
  • Tips and Visit Victoria resources

 

 

SHOWCASE YOUR DEALS & EVENTS VIA ATDW

DEALS

Deals are a bonus feature available on our website and on the Visit Victoria website to businesses with an ATDW profile, helping generate extra leads at no additional cost.

Deals don’t have to be discounts. They can be packages, added value, or collaborations with other businesses that demonstrates value.

In addition to being featured on victoriasheartland.com.au, Deals are promoted by Visit Victoria via:

EVENTS

You don’t need an ATWD listing to submit your event. If you have an upcoming event, you can still list it on ATDW for free to be included on victoriasheartland.com.au and visitvictoria.com.

 

 

TRAVEL GUIDE

Final weeks to book

Our premium glossy magazine inspires visitors through high‑quality content, reaching engaged audiences through Visitor Information Centres across regional Victoria and Melbourne, venues throughout the region, and now at Melbourne Airport Terminal 2, reaching over 35 million travellers annually.

To be included in the 2026 guide, listings will need to be confirmed by Thursday 30 April.

If you’d like to be involved or discuss which option best suits your business, please contact our Business Development Manager, Cristina Trianda.

 

 

BECOME A PARTNER

We’re stronger together

Tourism thrives when our region works as one. From the Goldfields to Spa Country, we each play a vital role in creating world-class experiences and driving sustainable growth to Victoria’s Heartland.

Join us for:

  • Industry connections: collaborative networking with local operators.
  • Targeted exposure: featured placement in regional marketing.
  • Expert support: access to tools, training and insights.