August 22

Date

Hi,

Thanks to everyone who joined us last week to celebrate the launch of our 2026/27 Rejuvenate Travel Guide.

It was a fantastic evening celebrating our region and the businesses that helped bring the guide to life. We also had the opportunity to welcome our new CEO, Joel Chadwick, while farewelling and thanking Interim CEO Paul Matthews for his contribution to DCV.

If you’d like to stock the Rejuvenate Travel Guide at your business, click the button below to place an order. We’ll arrange delivery so you can share the guide with your visitors and inspire them to discover more of Victoria’s Heartland.

 

 

Our Investment Priorities for 2026/27

Also on the night, our Chair, Dianne Smith, unveiled Destination Central Victoria’s Investment Priorities for 2026/27.

The document outlines the key priorities we’ll be advocating for on behalf of our region and industry, focusing on the infrastructure, experiences and investment needed to support a strong and sustainable visitor economy.

With the 2026 Victorian State Election approaching, these priorities will guide our advocacy with government and key decision-makers over the coming months.

 

 

PR wins

We’ve secured a strong run of media coverage recently, with DCV coordinating and hosting media visits from a range of publications. The resulting coverage has showcased Victoria’s Heartland to a combined audience of more than 2+ million people.

Coverage highlights:

If you have something new to share or would like to be considered for a famil, contact Madeleine.

 

 

 

Partnership & Marketing opportunities

Explore our 2026/27 Partnership & Marketing Opportunities, with a range of ways to extend your reach and connect your business with more potential visitors.

Whether you’re launching a new experience, promoting an event or looking to build your visibility, we’re keen to chat about how we can support your marketing goals and grow your business.

 

 

REF Stream 2

The Visit Victoria Regional Events Fund (REF) supports medium to large-scale events that drive visitation and economic impact across regional Victoria.

Funding is available for events that attract visitors from outside the region, create local employment opportunities and contribute to the visitor economy.

Grants of up to $500,000 are available, with applications closing Wednesday 30 September 2026.

 

 

Melbourne Food & Wine

Submissions are now open for the Melbourne Food & Wine Festival 2027 Special Events program, inviting Victorian businesses and organisations to create unique events celebrating the state’s food and drink.

Submissions close: Tuesday 8th September 2026

MFWF 2027 dates: Friday 5 to Sunday 21 March.

Complete your submission before 25 August to receive an early bird discount of $150 off Level 1 registrations or $200 off Level 2 registrations.