Business Support and Resources

An overview of support services and grants available to tourism businesses in Central Victoria

At Destination Central Victoria, we communicate regularly with our Partners via emails from the CEO and team. These eDMs highlight events, opportunities, grants and much more. By partnering with us, you will hear of some great opportunities.

We also email the wider industry (including non-partners) although these emails are less frequent and more general.

We recommend signing up to Business Victoria’s emails, as well as our lead state advocacy body, the Victorian Tourism Industry Council (VTIC). Links to their websites are below.

Business Victoria: business.vic.gov.au

Business Victoria Grants & Programs: business.vic.gov.au/grants-and-programs

VTIC: vtic.com.au

Grants

Looking for funding to support your business, event or tourism project? Business Victoria’s Grants and Programs directory brings together a wide range of Victorian Government funding opportunities, business support programs and initiatives. Browse current grants, filter by industry or business type, and find opportunities that could help your business grow, innovate or improve operations.

Current Resources

We run industry briefings, conferences, training sessions and industry development activities. DCV Partners often have exclusive access to these. Below, you will find a few of the resources available.

FY26/27 Investment Priorities

August 2026

Our Investment Priorities outline the key priorities we’re advocating for on behalf of our region and industry, focusing on the infrastructure, experiences and investment needed to support a strong and sustainable visitor economy.

Ahead of the 2026 Victorian State Election, these priorities will guide our advocacy with government and key decision-makers to help secure investment and support for Victoria’s Heartland.

Business Referral Toolkit

May 2026

This is a practical guide for tourism and hospitality businesses in Victoria’s Heartland on how to build a culture of referral and local advocacy that turns every visitor interaction into a richer, longer, more connected regional experience.

Crisis Management

May 2026

This is a toolkit on practical, business‑friendly emergency communication
for tourism and hospitality businesses that can picked up and acted on
immediately if a disaster has hit your business or is impacting the wider region.

Becoming Internationally Ready

June 2025

Learn how you can be part of the biggest growth market in tourism – International. Delivered by Visit Victoria. 

Customer Service Masterclass

April 2025

On April the 8th, we hosted a ‘Customer Service Masterclass’ at Prato in Kyneton; presented by customer guru Sueanne Carr.

I was a full house, and a great vibe. Thanks to everyone who came along. It was a reminder that you must get the fundamentals right. While nothing matches the buzz of being there in person, the presentation deck is easy to follow and we highly recommend that you take a look.

Business Emotional Intelligence – Industry Breakfast Event

February 2024

Catherine Bell, HR and leadership guru, presented on emotional intelligence in leadership, attracting and retaining staff, building customer loyalty and spend, as well as resilience strategies and more.

Industry Update Presentation

August 2023

Industry Update

May 2023

Brand Pillars and Personas Research Debrief

February 2023

Want to know more about our visitors and their interests?

We did an in-depth visitor and brand study and this document is well worth reading for any regional businesses who want to refine their marketing.

Customer Profiles

Customer Frame

Objective:

  • develop a collective + harmonised view of the customer
  • enable a clear, consistent + common understanding of the region’s tourism customers, beyond demographics alone
  • help drive deeper customer empathy, find new opportunities
  • help the region become more resilient from disruption

Business Strategy Mentoring Workbook

The Wins – what are you going to get from this module?

  • Opportunity to reflect on where you are and where you’ve been
  • Create a big picture plan
  • Gain clarity on what success looks like

Human Resources Modules

Attracting workers and successful recruitment

  • Becoming an employer of choice
  • Advertising
  • Casual / Part time /Full time
  • Volunteers

Creating a motivated workforce

  • Creating team work
  • Staff satisfaction
  • Communications
  • Performance reviews / feedback

Staff training modules

  • Customer Service
  • Induction template
  • Brand / Marketing

Staff training modules

  • Customer Service
  • Induction template
  • Brand / Marketing

Workplace Agreements

  • Awards and obligations
  • Bullying / discrimination

Mature Aged Workers