These eight customer profiles enable a clear, consistent and common understanding of our region’s visitors beyond demographics alone. These are a great resource for industry to help drive deeper customer empathy, find new opportunities and help the region become more resilient from disruption. Each profile has detailed information of their background, goals, frustrations, behaviours, interests and motivations for travel. Know how, when and where to reach them by targeting the customers you want to visit your business.
Quintessential millennial
Last-minute plans – day trips/overnight
Super image conscious
