Marketing Resources

VICTORIA'S HEARTLAND

A place of fullness and plenitude.

Ours is a region where you can feel renewed and uplifted — a place that provides for every need, letting you fill up on nature, connection, creativity, inspiration, fun, laughter and much more. It is a place of plenty.

Discover how to bring our brand to life. Our Brand Toolkit provides everything you need, from logos and imagery to tone and style, so you can confidently incorporate Victoria’s Heartland into your marketing.

VICTORIA'S HEARTLAND VISITOR APP

Unleash the explorer in you with the Victoria’s Heartland App! Discover an incredible region spanning from Daylesford to Hepburn Springs, Trentham to Woodend, Mount Macedon to Kyneton in the south, and Castlemaine to Maldon, Talbot to Maryborough in the north – with charming villages and history everywhere in between. A place plenty!

Explore four stunning local government areas: Hepburn, Macedon Ranges, Mount Alexander, and Central Goldfields. Whether you’re planning the perfect getaway or seeking hidden gems, our app is your essential guide to the region’s rich tapestry of businesses and attractions.