March 5

Date

Dear all,

We’re getting in touch with more exciting updates from the DVC team. We’ve appointed a new Independent Chair of the Board, welcomed two new team members, and are hard at work pulling together the 2026 Rejuvenate Travel Guide.

Finally, we say a fond farewell to Annissa White, who has played such an integral role within the DMT/DCV team over the past seven years. We wish her the best of luck in her next adventure.

Cheers,
The DCV Team

NEW CHAIR OF THE BOARD: DIANNE SMITH

We are excited to announce the appointment of Dianne Smith as our new Independent Chair of the Board. An experienced non-executive director and former CEO, Dianne brings years of experience working in the visitor economy, water, public land, and local industry capability sectors. Dianne will commence her role in May this year.

 

 

 

ROSIE ARMSTRONG-DWYER

Rosie Armstrong-Dwyer joins DCV as our lead for Marketing and Communications, bringing over a decade of experience in culture and place-based marketing – most recently with the Old Royal Naval College in London. Rosie will lead our marketing strategy, working with industry and stakeholders to champion the region and grow awareness of the experiences that make Victoria’s Heartland so special.

 

CRISTINA TRIANDA

Cristina is our new lead for Business Development & Sales. She is your first port of call when it come to participating in our marketing initiatives. Having spent eight years working in the region at Bromley & Co, she brings a deep understanding of the local visitor economy and the businesses that make our region so special.

 

 

TRAVEL GUIDE

Planning for the 2026 Travel Guide is well underway. This premium glossy magazine inspires visitors through high‑quality, practical content and reaches an engaged, far‑travelled audience.

Distributed through Visitor Information Centres across regional Victoria and Melbourne, it’s also stocked in venues throughout the region, ensuring strong visibility where visitors are most likely to pick it up.

New for 2026: the guide will also be stocked in Melbourne Airport Terminal 2, placing your business in front of more than 35 million interstate and international travellers each year.

Key Information about the Travel Guide:

  • Printing Date: May 2026
  • Publication shelf life: 12 months
  • Book now pay later: Options available
  • Print Run: 30,000 copies
  • Readership: 155,000 (conservative estimate)

 

Advertising Options (Excluding GST):

 

View the current Travel Guide – See the latest edition here.

Advertising Specs & Examples – Download specifications and view ad examples.

Submit a Business Listing – Complete the business listing form here.

Submit Your Finished Advertisement – Upload your completed advertisement here.

To be included in the 2026 guide, listings will need to be confirmed by Thursday 2 April.

If you’d like to be involved or discuss which option best suits your business, please contact our Business Development Manager, Cristina Trianda.

 

WEBSITE BUSINESS PROFILES

Engaged and Strategic Partners – if you haven’t already, please complete your ATDW profile to be included on the Victoria’s Heartland website. Get help with ATDW here.

If you are a Connected Partner, you’ll need to complete the business profile form here. More information about setting up your business profile can be found here.

If you’re unsure about your partnership level, or would like to upgrade, please get in touch. You can also view our Media Kit here for more information about partnership options.