May 11

Date

Industry Update at a glance:

  • New partners
  • PR wins
  • Social media update
  • Final EDM spots for 2025/26
  • Travel Guide closing soon
  • Regional Touring Map bookings now open

 

WELCOME TO OUR NEW PARTNERS

A warm welcome to our new partners. It’s fantastic to have you as part of the DCV network.

Victorian Goldfields Railway, Lavandula, The Barn Woodend, Campbell Street Lodge, Club Wyndham Bellinzona, Sunday House Maldon, Sonder House

The Station Cafe/Whiskey June, Dumawul, Bull & Mouth.

 

MEDIA & PR WINS

We’ve had some great PR wins over the past couple of months, achieving coverage across broadcast, print and digital.

See below a list of recent PR highlights that have been coordinated by our team.

  • Australian Traveller – we rolled out the final piece of content from our statewide partnership with Australian Traveller, with an online feature positioning Victoria’s Heartland as one of Australia’s top food destinations while showcasing a range of local operators.
  • The Weekend Australian – following a famil in partnership with Visit Victoria, this double page spread profiled gardens and garden themed accommodation and appeared in the Travel + Luxury supplement in The Weekend Australian.

Events coverage

The Great Trentham Spudfest – broadcast coverage in Nine News Melbourne live weather crosses, Ten News Melbourne inclusion in Must Do Melbourne segment, 7 News Melbourne inclusion in Our Pick in Vic segment.

Macedon Ranges Autumn Festival – in depth news segment on WIN News Bendigo, plus featured in Time Out Melbourne, Secret Melbourne, Forte Magazine and Beat.

 

SOCIAL MEDIA UPDATE

April was a big month across our social channels, with strong growth driven by several collaborations, the wrap-up of our annual competition with Sitchu, and our Macedon Ranges Autumn Festival campaign, which included in-region content creation and a Grow Your Audience giveaway.

Across Facebook and Instagram, we recorded around 1.67M views, 77K content interactions, 10.7K profile/page visits and 4.5K new follows. Instagram was the strongest engagement driver, with 72.1K interactions and 2.7K new follows, while Facebook delivered strong awareness with 451.5K viewers and 748.7K views.

A strong reminder that content partnerships, seasonal campaigns and well-timed giveaways continue to play a valuable role in building reach, engagement and audience growth for Victoria’s Heartland.

If you’d like to chat about how to leverage Victoria’s Heartlands channels, get in touch with the team.

 

 

ONLY TWO CONSUMER EMAILS TO GO

With only two newsletters remaining this financial year. It’s a great opportunity to get your business in front of our audience of more than 65,000 people.

Upcoming EDM dates:

  • 21 May
  • 16 June

 

 

TRAVEL GUIDE BOOKINGS CLOSING SOON

This is your final opportunity to book into our premium glossy travel guide, reaching engaged audiences through Visitor Information Centres across regional Victoria and Melbourne, venues throughout the region, and now Melbourne Airport Terminal 2, connecting with more than 35 million travellers each year.

Chat to our Business Development Manager, Cristina Trianda to discuss which option best suits your business.

 

 

REGIONAL TOURING MAP

Be part of our redesigned regional map, covering all tourism sectors.

  • Print: 20,000 copies.
  • Readership: 70,000.
  • Distribution: In region Visitor Information Centres, accommodation providers, hotels, motels, cafes, galleries, wineries and venues throughout the region.

If you would like to be on this map click the button below to complete the registration form online.

 

BECOME A PARTNER

We’re stronger together

Tourism thrives when our region works as one. From the Goldfields to the Macedon Ranges to Spa Country, we each play a vital role in creating world-class experiences and driving sustainable growth to Victoria’s Heartland..

Now is the perfect time to become an Engaged or Strategic partner to receive your complimentary Hearts & Minds Conference ticket.