Become a Partner

Join our fantastic partnership program
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Our region is very popular for many reasons. One of those reasons is the amazing operators – that’s you. The region is super progressive in our key ‘brand’ areas. We’ve got Australia’s best produce, cutting edge cuisine, young gun wine makers, talented artists and artisans, some very cool accommodation, and those of you in the rejuvenation space are the best of the best.

But of course, we need to promote these amazing products, along with the natural and historical assets that we are so lucky to have. That’s where DCV comes in. We work really hard to support local businesses and drive sustainable visitation. So, we have a suite of innovative cooperative marketing products that we use to entice people to come here through raising the profile of local businesses. It’s an increasingly competitive space so we need both the best product and the best marketing activities.

Without collaboration, communication and cooperation, the challenges we face in tourism are magnified. We look forward to working with you as we support industry and move into stimulating our regional visitor economy.

Destination Central Victoria

PARTNERSHIP LEVELS

We’ve introduced a tiered partnership model to better support and engage with businesses across our region. Whether you’re looking for visibility, insights, or strategic engagement, our three partnership levels – Connected, Engaged and Strategic offer increasing access to marketing tools, business intelligence, and networking opportunities.

Each level provides a strong foundation, including a business listing on our website, regular industry updates, event promotion, and exclusive access to industry events and resources. Higher tiers unlock even more value through enhanced listings and detailed reporting. Choose the level that best aligns with your goals and engage with us to deliver a strong visitor economy.

1. CONNECTED PARTNER $295 +GST | $25 p/m*

Your entry point to regional support and resources

  • Business Listing: This is an entry-level partnership that includes a basic website business listing  – it will feature a 25-word description, your contact details, and one image (no logos or finished artwork).
  • Marketing and Industry Updates: Regular updates on visitation stats and opportunities. Our investment in a new data platform allows us to report on visitation and demand in ‘real time’ and will not be available anywhere else
    Content Hub Access: Includes training resources, customer profiles, Destination Management Plan, and more
  • Networking Events: Invitations to industry networking opportunities
    Industry Development Programs: Opportunities to engage and grow via our regular professional development training sessions
  • Event Hosting: Co-host with us on Facebook to our 55k engaged audience

2. ENGAGED PARTNER $680 + GST | $56 p/m* (Not for Profit $385 + GST)

More visibility, more tools, more opportunities

All benefits of CONNECTED PARTNER

PLUS:

  • Additional Listings: ATDW listing* (valued at $295 +GST) & on the new Visitor App (valued at $275 +GST) for the region
  • Annual Conference Ticket: One ticket to the DCV annual conference
    (valued at $99 +GST)
  • Submit a Deal or Offer: Share a compelling promotion to encourage visitor bookings. Your deal will be promoted on our website via ATDW*.
  • Event Listings: Co-host with us on Facebook to our 55k engaged audience. Promote your event on our website via ATDW*.
    * You are responsible for submitting your information to ATDW for your business listing, deals, and/or events.

3. STRATEGIC PARTNER $1,300 + GST | $108 p/m*

In-depth insights, strategic exposure, and reporting access

All benefits of CONNECTED & ENGAGED PARTNER PLUS:

  • Detailed Localis Reporting: Individual custom report set up with portal access to visitation and spend data. Localis transforms complex data into clear, actionable insights – empowering you to understand impact, refine strategy, and uncover new opportunities for meaningful, measurable success.
  • More information about Localis can be found on our website.
    (License valued at $40,000 +GST).

Wedding Venue Listing Add-On | $250 + GST | $21 p/m*

Connect with couples planning their special day in Victoria’s Heartland. Showcase your venue within our dedicated Weddings page on our website and in our App and increase your visibility to visitors searching for wedding venues, ceremony locations and reception spaces across the region.

Available as an add-on for existing partners or as a standalone listing for wedding venues without a tourism offering.

*Paid annually

A Dozen Reasons to Become a Partner

Designed for all tourism businesses within our region, we offer advice and support from a team of specialists. We provide regular industry updates that alert you to a range of opportunities, including government news and funding announcements. We host networking and collaboration events and serve as your direct link to Visit Victoria and their high-powered marketing and public relations efforts. You can also engage in various business development opportunities.

  1. We are the official peak industry body for tourism in the region and offer many training and mentoring programs to help you work on your business, not always in it.
  2. We have regular industry forums and a yearly conference that proves invaluable for industry with many practical tips to implement in your own business.
  3. We are your direct link to Visit Victoria and the State Government for funding tourism opportunities.
  4. Your investment with us is reinvested directly into tourism within our region.
  5. Our marketing initiatives are focused on attracting lifestyle leaders – tapping into our eight key personas who we know love the region.
  6. We provide opportunities to be engaged in our growing social media audience and expanding mail database through our campaigns and product updates.
  7. We are experts in marketing, with industry specific knowledge across traditional and digital media.
  8. We can connect you with the media, providing PR opportunities with leading travel, food and lifestyle outlets.
  9. Our partners are kept top of mind for editorial opportunities across our suite of marketing materials and digital campaigns.
  10. We represent industry to government and advocate in times of crisis or need for support giving industry an official voice.
  11. We work closely with the Victorian Tourism Industry Council to advocate for continued investment in the visitor economy.
  12. We are locals who live in the area and know the region.
A partnership with us will ensure you can effectively target visitors, and your business can be included in our marketing and promotion of the region.
JOIN NOW

"As small business owners, we have limited resources - time, marketing budget, knowledge... Success in small business is reliant on our ability to achieve non-linear gains where output is untethered from input. The alternative is that we work ourselves into the ground for minimal gains. Destination Central Victoria is in my magic leverage box. By relying on the team at DCV for information, advice, marketing opportunities that I couldn't otherwise afford and support with problem solving, I have been able to significantly grow the business. I know that many business owners in the region feel that the investment is a lot but, in my experience, the gains are worth it. This is leverage working to my advantage. Moreover, they are lovely people with values aligned to my own; this cannot be overestimated."

Catherine Defina,
Shizuka Ryokan