The new expanded region has areas that are one of the fastest growing and high yielding regions in Australia, while other areas and ones that are starting to emerge as undiscovered secrets. It’s a region of plenty with so much ‘compact diversity’ all within an hour or two from Melbourne. It’s the heartland of Victoria. A place of plenty.
In the food and drink space, we punch well above our weight, with more awards per capita than any other region, whether they be chef’s hats or wine gold medals. Our rich soil and pure mineral water allow our farmers to grow some extraordinary produce that is available in local restaurants and farmer’s markets.
Each community within the new VEP region boasts its own character and charm—historic streetscapes, contemporary galleries, and vibrant farmers’ markets offer unique insights into our local culture and products. By collaborating, we can highlight these attractions collectively, ensuring that our visitors leave with lasting memories and a deeper appreciation of our shared heritage.
Our region is characterised by breathtaking landscapes, rich cultural heritage, and abundant resources. Spanning rolling hills and expansive skies, it serves as a haven for nature enthusiasts and arts and crafts aficionados alike. As we come together, we have the unique chance to showcase our natural treasures, from tranquil bushlands to iconic mineral springs, gold rush history all creating enticing itineraries for visitors who seek exploration and rejuvenation.
The region’s history and culture are also significant and the mineral springs tie into this. Indigenous Australians valued the rich mineral water before the Swiss Italians recognised its value during the gold rush era. The gold rush bestowed on us a number of charming and well-preserved villages dating back to the mid-1800’s.
We are home to an array of exceptional food and wine offerings that cater to every taste. By working together, we can amplify awareness of our award-winning vineyards and gourmet dining options, inviting visitors to meet local producers and creators and savour the flavours of our area.